PDSA challenges YOU to dream up an award-winning TV or radio advertisement

All charities need financial and public support. PDSA receives all its income from members of the public and so has to spend time and money encouraging donations and raising awareness.

Every year, at least one major advertising campaign is carried out to raise money and awareness of PDSA's vital work.

Now it's your turn!

We challenge you to plan and produce practical, tested, creative ideas for a new TV or radio advertisement promoting awareness of PDSA to people of the same age as you.

Before you start, print out this useful flowchart of the typical production process for a TV programme or advertisement.